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Welcome to the Companion Website for Marketing Research, 6/e (Global edition).

Marketing Research, 6/e (Global edition)

This site contains the following resources for students working with Marketing Research with SPSS 17.0 Student Version for Windows, 6/E Global edition by Alvin C. Burns and Ronald F. Bush:

  • Self-Study Quizzes for each chapter
  • Case Study Hints
  • SPSS Tutorial and Datasets

Note to Professors: You can find instructor resources for this textbook on our catalog.


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