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Videos

Part Video Cases

Part 1

Part 1 Video case study: Uber https://www.youtube.com/watch?v=RZSLXPuMvTo

Part 1 Video case study: Uber https://www.youtube.com/watch?v=d1y6rS7WUTs

Part 1 Video case study: Uber https://www.youtube.com/watch?v=YIvB1ND1H0s

Part 2

Part II video case: Hondojets https://www.youtube.com/watch?v=XXFTU53OuWg

Part II video case: Hondojets https://www.youtube.com/watch?v=Wx4IhCqIfnI

Part 3

Part III video case: Müller yoghurts for US market https://www.youtube.com/watch?v=nZGIrONTZZQ (The Quarter Müller joint venture)

Part III video case: Müller yoghurts for US market https://www.youtube.com/watch?v=ZFoiswBEQko (TV commercial)

Part 4

Part III video case: Avión Tequila https://www.youtube.com/watch?v=hcMEHH7M08g&index=3&list=PL0165C84ACFE45108 (Avion Tequila on Entourage in 2010)

Part III video case: Avión Tequila https://www.youtube.com/watch?v=2e3nICN3ylw (Founder Ken Austin talks about the aftermath of the appearence of in HBO’s Entourage)

Part III video case: Avión Tequila https://www.youtube.com/watch?v=W1rGYtjjFPA (first disruptive TV commercial for Avion)

Part III video case: Avión Tequila https://www.youtube.com/watch?v=WJinM9vVwO4 (Founder Ken Austin talks about the tequila market)

Part 5

Part III video case: Stella & Dot https://www.youtube.com/watch?v=_KDdtfdF7CQ (Talk with the founder, Jessica Herrin)

Part III video case: Stella & Dot https://www.youtube.com/watch?v=5kN4TyaRP6c (Talk with the founder, Jessica Herrin)

Chapter Video Cases

Chapter 1

Exhibit 1.5: Persil Black & Persil Abaya: https://www.youtube.com/watch?v=pyoWtI3QvK4 (German version)

Exhibit 1.5: Persil Black & Persil Abaya: https://www.youtube.com/watch?v=3M6YAoIXV1A (Arabic version)

Exhibit 1.8: IKEA Augmented Reality: http://www.youtube.com/watch?v=vDNzTasuYEw

1.1 Green Toys: https://www.youtube.com/watch?v=NDUSQrHXiww (short company presentation)

1.1 Green Toys: https://www.youtube.com/watch?v=OK8gb49RYZ8 (long version)

1.2 Hunter Boots: https://www.youtube.com/watch?v=D4QNEEXwndU (How Hunter Boots are made)

1.3 Video Case Study: Nivea https://www.youtube.com/watch?v=1OH8Dei4-YU

1.3 Video Case Study: Nivea https://www.youtube.com/watch?v=d198A3P9pEw (Nivea Vital)

Chapter 2

Exhibit 2.1 Jägermeister: https://www.youtube.com/watch?v=YKueyAm4GBU (UK commercial)

Exhibit 2.3 Haier: https://www.youtube.com/watch?v=vALHa1BGvLk (Haier Group presentation)

2.1 Lifestraw: https://www.youtube.com/watch?v=7WX40BnHfvE (short cartoon explanation)

2.1 Lifestraw:  https://www.youtube.com/watch?v=2Mas7VRNk6k (long commercial)

2.2 Elvis Presley Enterprises: https://www.youtube.com/watch?v=xMbxwZEmuEs (interview with Jack Soden)

2.3 Video case study: TOMS shoes  https://www.youtube.com/watch?v=57TOTx5UEpA (TOMS founder interview at Ellen show)

2.3 Video case study: TOMS shoes  https://www.youtube.com/watch?v=TvVIe_W9epI (TOMS founder business interview)

Chapter 3

3.1 Zumba: https://www.youtube.com/watch?v=QuFgZVE9SVk (Interview with Alberto ‘Beto’ Perez)

3.2 DreamWorks Classics: https://www.youtube.com/watch?v=MJK-befzSt0&list=RD3NpzqtpiEsM&index=3&spfreload=1 (Postman Pat: The movie)

3.3 Reebok: https://www.youtube.com/watch?v=o_rz8ZAfaGo (Acquisition of Rebook by Adidas)

3.3 Reebok: https://www.youtube.com/watch?v=hwYJZrSduV0 (Alicia Keys)

Chapter 4

Exhibit 4.1 Hilti: https://www.youtube.com/watch?v=kSgoPwZttsI (Introducing Hilti Tool Service)

Exhibit 4.2 Chiquita: https://www.youtube.com/watch?v=-SQ_gpZCvag (supply chain of Chiquita bananas)

Exhibit 4.3 Hotel Formule 1: https://www.youtube.com/watch?v=-Mafo8BZs9Q (user experience video)

4.1 Nintendo Wii: https://www.youtube.com/watch?v=WFiSyxFycjo

4.2 DJI drones: https://www.youtube.com/watch?v=2ySn-vgghxs (2 min. presenting DJI and Wang)

4.2 DJI drones: https://www.youtube.com/watch?v=1VFS5SqcGVg

4.3 Nike: https://www.youtube.com/watch?v=2U6vKwAAmqY (Nike in 3 minutes)

4.3 Nike: https://www.youtube.com/watch?v=ZNkfcd-R2IA&spfreload=10 (The Story of Nike Swoosh)

Chapter 5

5.1 Teepack: https://www.youtube.com/watch?v=lff_51Vbsdc (Imagetrailer)

5.2 LEGO Friends: https://www.youtube.com/watch?v=eW9e5fuv8ZE (interview with CEO, Jørgen Vig Knudstrup)

5.2 LEGO Friends: https://www.youtube.com/watch?v=gvLVslZQbZI (more specifics about LEGO Friends)

5.3 BMW i3: https://www.youtube.com/watch?v=jwHN6QQWv2g (general about the electric car market)

5.3 BMW i3: https://www.youtube.com/watch?v=hUCwS6TIgQw (review of BMW i3)

5.3 BMW i3: https://www.youtube.com/watch?v=mjb9aUt0V9Q (China is the world’s biggest electric car market)

Chapter 6

Exhibit 6.1 Google in China: https://www.youtube.com/watch?v=IgzUmqerzHU (recent development)

Exhibit 6.2 Google EU antitrust case: https://www.youtube.com/watch?v=8M1CzduSfrM (recent development – April 2016 – Vestager opens actual case towards Google)

Exhibit 6.3 Chotukool: https://www.youtube.com/watch?v=IUADltOgj3w (Introduction of the Chotokool in India – disruption of the refrigerator industry)

Exhibit 6.4 Chotukool:  https://www.youtube.com/watch?v=4zzw0d_uiYI&index=5&list=PLia9kPATFcBubK3t7kpV6Eu7dwwfpz8au (Introduction of the Chotokool in India – disruption – interview with the innovators)

Exhibit 6.5 Vodacom (Africa): https://www.youtube.com/watch?v=6IcUV3AtznM (Vodacom Africa image trailer)

Exhibit 6.6 Voltic Cool Pac: https://www.youtube.com/watch?v=xOpTup8lNtU (TV commercial explaining Voltic natural mineral water)

6.1 G20 – Brisbane 2014: https://www.youtube.com/watch?v=1v5Qx1E-Vc4 (The purpose of G20)

6.2 Danfoss Power Solution: https://www.youtube.com/watch?v=gOJM43b6eFc

6.3 Debate on globalization: https://www.youtube.com/watch?v=3oTLyPPrZE4 (explanation of ‘Globalization’)

6.3 Debate on globalization: https://www.youtube.com/watch?v=b0jG8jJCMfU (Nike’s globalization)

Chapter 7

Exhibit 7.1 Touch culture in Saudi Arabia https://www.youtube.com/watch?v=A0BkvVn1DHw (Saudi Arabia life style)

Exhibit 7.2 Polaroid success in Muslim markets https://www.youtube.com/watch?v=82ZiQP0f7rs (short introduction to where the Polaroid camera came from)

7.1 Cirque du Soleil https://www.youtube.com/watch?v=FmZWz9V6g_o (Guy Laliberté  & Cirque du Soleil documentary)

7.2 IKEA Catalogue https://www.youtube.com/watch?v=1jn2_nZrivQ (the overall IKEA business model)

7.3 Allergan https://www.youtube.com/watch?v=EI_TZqA-jNk (Botox advantages)

7.3 Allergan https://www.youtube.com/watch?v=pXfq7HTJWqQ (short info. on the merger with Pfizer)

7.3 Allergan https://www.youtube.com/watch?v=Mfctt_hIRz8 (motives on the merger with Pfizer)

7.3 Allergan https://www.youtube.com/watch?v=-1Ov2ASIrXM (very critical on the tax motives regarding merger with Pfizer)

Chapter 8

Exhibit 8.1 Bosch Security Systems (Fire Detection): https://www.youtube.com/watch?v=Qy66nk0jhVM&list=PLF15CE5C04F17800E (Bosch delivers integrated system solutions)

Exhibit 8.2 Sunquick: https://www.youtube.com/watch?v=Rft6xbcnFvo (TV commercial for Sri Lanka)

Exhibit 8.3 ‘Trickle up’ – One Laptop Per Child (OLPC): https://www.youtube.com/watch?v=gkAwGQlsbfg (Introduction of the OLPC in the Dominian Republic)

Exhibit 8.4 Bajaj motorcycles: https://www.youtube.com/watch?v=VXUq6chDHPE (Bajaj’s new branding strategy)

8.1 Tata Nano: https://www.youtube.com/watch?v=9nvWgOl1iWM (second generation Nano GenX is introduced after failure of the first generation)

8.2 Philips Lighting: https://www.youtube.com/watch?v=az2GMQvFAAs (today’s development in Philips Lighting for Middle East)

8.3 Oreo: https://www.youtube.com/watch?v=i29EQtnPG8U (Oreo international Marketing Strategy)

8.3 Oreo: https://www.youtube.com/watch?v=RcR4wL7xz_4 (Oreo Marketing Strategy in China)

Chapter 9

Exhibit 9.1 Zara is modifying entry mode for far distant markets: https://www.youtube.com/watch?v=Ly1Jng7ogI8 (culture distance and entry mode decision)

9.2 Ansell condoms: https://www.youtube.com/watch?v=CgEeuZGmUvw (how condomsare made – LifeStyles)

9.3 China Entry mode: https://www.youtube.com/watch?v=WwJmD1UhCbM (joint venture risks in China – 1 minute)

9.3 China Entry mode: https://www.youtube.com/watch?v=Iw7Q1LiNXig (5 challenges for entering China – 6 minutes)

Chapter 10

10.1 Linie Aquavit: https://www.youtube.com/watch?v=nY3oefbX34U (Deutsche Welle documentary about Linie Aquavit)

10.1 Linie Aquavit: https://www.youtube.com/watch?v=6ilXCOz328Q (30 sec TV commercial)

10.2 Parle Products: https://www.youtube.com/watch?v=QUaN4F6jLZ4&list=PL06Ba5pHKdxFaSthQHbEs8KmwixOjhZtr&index=11 (History of Parle G brand)

10.3 Honest Tea: https://www.youtube.com/watch?v=_aMku0NlykI (Interview with founder)

Chapter 11

Exhibit 11.1 Build-a-Bear Workshop (BBW): https://www.youtube.com/watch?v=gpNlSa7q_5g (Alyssa’s first Build-A-Bear  - the walk around in the store– 6 minutes)

11.2 Irn Bru: https://www.youtube.com/watch?v=Vdb3wzWbdKE (Irn Bru ‘push up’ bra)

11.2 Irn Bru: https://www.youtube.com/watch?v=4mLmTkezw1o (Irn Bru for Russia – commercial)

11.1 Hello Kitty https://www.youtube.com/watch?v=HZ2J4LvqjWY (LA tour)

11.2 KaBooKi https://www.youtube.com/watch?v=JcYBqj2qU3s (LEGO Wear – Kabooki video presenting 2015-16 collection)

 11.3 Mariott: https://www.youtube.com/watch?v=6qnsIa1SA6Q Interview with Arne Sorensen, CEO of Mariott International, 17 minutes

Chapter 12

Exhibit 12.1 Tesco out of Japan: https://www.youtube.com/watch?v=bcVnsTPLrU4 (Tesco is pulling out of Japan)

Exhibit 12.2 Walmart out of Germany: https://www.youtube.com/watch?v=cgVDz9YvkXI (Walmart image trailer)

12.1. Ralf Lauren: https://www.youtube.com/watch?v=WTqYMoz_inU (how Ralph Lauren built his Fashion empire) 

12.1. Ralf Lauren: https://www.youtube.com/watch?v=iY-yzqsah7s (Ralph Lauren’s 10 rules for success)

12.3 Starbucks: https://www.youtube.com/watch?v=LnA7n9qSB7E (Howard Schultz explains the idea about bringing the coffee culture to USA and to the rest of the world)

Chapter 13

Exhibit 13.1 Mazda car seat network: https://www.youtube.com/watch?v=Za49VYrB5FU (company image video)

13.1 ARM Chips: https://www.youtube.com/watch?v=Jyp6jFCzW44 (ARM business principle – writing hardware)

13.2 Bosch Indego: https://www.youtube.com/watch?v=KUKrnT9e4z8 (set up guide)

13.3 Kone Elevators: https://www.youtube.com/watch?v=SlZQRoDp_sA (Company video)

Chapter 14

Exhibit 14.1 TLC – IoS vs. Android https://www.youtube.com/watch?v=0YApLJWmRDM

Exhibit 14.2 Threadless T-shirt https://www.youtube.com/watch?v=jZ6cZc6bYq4 (new crowdfunding service)

Exhibit 14.4 Country of origin (COO) https://www.youtube.com/watch?v=Ej55IuG4VXE

Exhibit 14.5 Madame Taussauds https://www.youtube.com/watch?v=vNxoCvQ_WPw (opening of Shanghai site in 2015)

Exhibit 14.6 Snuggle Fabric softener: https://www.youtube.com/watch?v=bQ7vBkTrRaw&index=7&list=RDeZvCP25ka3E (30 sec. commercial)

Exhibit 14.7 Private label product (Kellogg’s & Aldi): https://www.youtube.com/watch?v=--iuNEmZbf0 (Retailers’ perspective)

Exhibit 14.10 Maggi (Nestle): https://www.youtube.com/watch?v=rkCzWuekN_k (commercial)

14.1 Danish Klassic – Mohammed cartoon crises: https://www.youtube.com/watch?v=hbpmYNQXpic (Arla Puck cream cheese commercial for Middle East)

14.2 Zippo https://www.youtube.com/watch?v=h2ySGiHxBjk (Forbes company presentation)

14.3 Bruberry https://www.youtube.com/watch?v=krQG2Hceov4 (Storytelling at Burberry)

14.3 Burberry https://www.youtube.com/watch?v=wMaQMNcAMt8 (Angela Ahrendts, CEO of Burberry leaves to take over a job at Apple)

Chapter 15

Exhibit 15.2 Converse brand pricing: https://www.youtube.com/watch?v=3HA1yGIXF34 (History video)

Exhibit 15.3 VW pricing: https://www.youtube.com/watch?v=zHLLbMA3nMM (VW scandal)

Exhibit 15.5 Kodak printer pricing: https://www.youtube.com/watch?v=wwfwr8eYP50 (Kodak’s ups and downs)

15.1 Vaseline: https://www.youtube.com/watch?v=7pJpq6IEk1M (TV commercial for US)

15.1 Vaseline: https://www.youtube.com/watch?v=h27TRMCn0Mw (TV commercial for Bangladesh)

15.1 Vaseline: https://www.youtube.com/watch?v=zOK9Z579hl4 (TV commercial for Lip Thearapy – Indian market)

Chapter 16

Exhibit 16.2 Dell: https://www.youtube.com/watch?v=f8lqxT2nx2Q (Michael Dell interview with CBS)

16.1 De Beers: https://www.youtube.com/watch?v=XETdnQFT9VM (De Beers company history)

16.1 De Beers: https://www.youtube.com/watch?v=ophxvmMtTHg (Bloomberg video about polishing in Africa)

16.1 Tupperware: https://www.youtube.com/watch?v=QhC7LztLbgM&feature=youtu.be (company video)

16.2 DHL https://www.youtube.com/watch?v=OXqPc-8YMwk (company video)

16.2 DHL https://www.youtube.com/watch?v=DXfUunmYPzo (DHL – a global company)

Chapter 17

Exhibit 17.1 Husqvarna https://www.youtube.com/watch?v=Pj_12iOAgpQ (robotic mower commercial)

Exhibit 17.2 LEGO Ninjargo https://www.youtube.com/watch?v=4BleNDiCDZ8 (TV commercial)

Exhibit 17.3 Ricola https://www.youtube.com/watch?v=b0bASOi3ThM (TV commercial - UK)

Exhibit 17.3 Ricola https://www.youtube.com/watch?v=FrRdgHo8HTk (TV commercial – Taiwan)

Exhibit 17.4 Ambush – Bavaria https://www.youtube.com/watch?v=PywPPpR1qqU (Dutch girls arrested)

Exhibit 17.5 Jarlsberg cheese https://www.youtube.com/watch?v=3c2L9L6mGaU (US market)

Exhibit 17.6 BMW Coupé https://www.youtube.com/watch?v=2bG6V3DF2hI (the new M2 Coupé)

17.1 Helly Hansen https://www.youtube.com/watch?v=rvFe8Jqrfh4 (Product commercial)

17.2 Morgan Motor Company https://www.youtube.com/watch?v=OJLcoGMPQ94 (company tour with Chairman Morgan)

17.3 BMW Motorcycles https://www.youtube.com/watch?t=28&v=w9R6K1mecEE (presenting BMW motorcycle values)

17.3 BMW Motorcycles https://www.youtube.com/watch?v=TG93e6P5zMM (presenting BMW motorcycle values)

Chapter 18

Exhibit 18.1 Google giftgiving in China https://www.youtube.com/watch?v=M5XQWzi-FXg (giftgiving in China)

Exhibit 18.2 Disneyland Paris https://www.youtube.com/watch?v=RqC98NbKvyA (2015 presentation of the park)

18.1 ZamZam Cola https://www.youtube.com/watch?v=UrAtZqTGePE (ZamZam Cola commercial for US market)

18.2 Toto toilets https://www.youtube.com/watch?v=LO7qhQdmkXg (Toto technology and how it mattters to you)

18.3 Dunkin Donuts https://www.youtube.com/watch?v=5m7YtwP5k3k (transforming the donut manufacturer to a coffee service provider)

18.3 Dunkin Donuts https://www.youtube.com/watch?v=3DBwcfqeSUg (Croissant Donut commercial – France inspired)

Chapter 19

19.1 Mars Inc. https://www.youtube.com/watch?v=qwoWIqN_sr4 (History of Mars Inc.)

19.2 Henkel – organization https://www.youtube.com/watch?v=a7WEgMYL3Ng&feature=youtu.be (company presentation video)

Part Case Studies

Part I

I.1 Zara: https://www.youtube.com/watch?v=-520mpClVo8 (1 minute introduction to Ortega, founder of Inditex / Zara)

I.2 Adidas: https://www.youtube.com/watch?v=1ZO4q6Mkxps

I.3 Cereal Partners Worldwide (CPW): https://www.youtube.com/watch?v=2pp5yQpmuyo (14 minutes introduction to CPW by Australian CPW manager)

I.3 Cereal Partners Worldwide (CPW): https://www.youtube.com/watch?v=mypsmMK3ntU (7 min. introduction of the cereal breakfast competition between Kellogg’s and CPW)

Part II

II.1 Sodastream:  https://www.youtube.com/watch?v=68al-o2XSpE (2013 commercial 2013)

II.2 Female Health Company: https://www.youtube.com/watch?v=EfjtcpO-QGQ (introduction)

II.3 Zalando: https://www.youtube.com/watch?v=XHpWoAmVQm8 (‘Time to Scream’ commercial)

II.4 Ferrari: https://www.youtube.com/watch?v=U_ed8pBMel4 (Top Gear review)

Part III

III.1 Raleigh Bicycles: https://www.youtube.com/watch?v=E-U02-RWUPc (short history of bicycles)

III.1 Raleigh Bicycles: https://www.youtube.com/watch?v=e2Tnf_uvlbU (new bicycle team)

III.2 Autoliv Airbags: https://www.youtube.com/watch?v=FmKTX-dhsW8 (company introduction video)

III.3 IMAX: https://www.youtube.com/watch?v=81N_iJLtB4U (China is the new big market for IMAX)

Part IV

IV.1 Absolut Vodka https://www.youtube.com/watch?v=TMPLmYnSut8 (Absolut Vodka history)

IV.2 Guinness https://www.youtube.com/watch?v=GjTAOOrvGd0 (Conan visits Guinness Museum in Dublin)

IV.2 Guinness https://www.youtube.com/watch?v=eP-v95g2RU8   (Guinness commercial)

IV.3 Dyson robotic vacuum cleaners https://www.youtube.com/watch?v=8c2SFXQ5zHM (James Dyson explains the innovation process)

IV.4 Triumph motorcycle https://www.youtube.com/watch?v=DgK5Rc3ubXM (communicating Triumph values)

Part V

V.1 Sony Music Entertainment https://www.youtube.com/watch?v=1BQruAu3uYU (Investor meeting 2015 – Financial figures)

V.II Red Bull https://www.youtube.com/watch?v=ggEyE-IIPtA (Red Bull history)

V.II Red Bull https://www.youtube.com/watch?v=FHtvDA0W34I (Felix Baumgartner’s free fall)

V.III Tetra Pak https://www.youtube.com/watch?v=ZofQqevIIZA&feature=youtu.be (Company video – protect what is good)

V.III Tetra Pak https://www.youtube.com/watch?v=vItaF69SoNI (Tetra Pak manufacturing)

V.IV Polaroid Eyewear https://www.youtube.com/watch?v=RFEsZ5uNTJ8 (Polaroid Eyewear history)

V.IV Polaroid Eyewear https://www.youtube.com/watch?v=dCS2QsqZnv0 (Safilo group presentation)
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