Students - select from the links in the drop-down menu above or the resource links below to access the student study materials. Content in this website is relevant as of October 2008.

• Student resources for each chapter, including:
  • Video case studies that accompany every chapter which demonstrate how top marketing managers refer to marketing theory in the working environment
  • Self-assessment questions designed to test your knowledge of each chapter
• New - Podcasts covering key areas of interest in Essentials of Marketing
• An online glossary to explain key terms