pop-up content start
Problems with the site? Visit Pearson Support and contact our 24/7 customer support team.
pop-up content end
Click on the links below to access the following additional Companion Website Material:
Covid-19 UpdatesCovid-19 Updates (zip file)
Part 1Part 1: An Introduction to Management
Part 2Part 2: The Environment of Management
Part 3 Part 4 Part 5 Part 6 Chapter 1Chapter 1: Managing in Organisations
Chapter 2Chapter 2: Theories of Management
Chapter 3Chapter 3: Organisation Cultures and Contexts
Chapter 4Chapter 4: Managing Internationally
Chapter 5Chapter 5: Corporate Responsibility
Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Chapter 11Chapter 11: Human Resource Management
Chapter 12Chapter 12: Information Systems and E-Business
Chapter 13Chapter 13: Entrepreneurship, Creativity and Innovation
Chapter 14 Chapter 15 Chapter 16 Chapter 17 Chapter 18Chapter 18: Managing Change - No resources
Chapter 19Chapter 19: Managing Operations and Quality
Chapter 20Chapter 20: Control and Performance Measurement
We welcome your feedback on either the book Essentials of Marketing, 7th edition or this Companion Website. Please help us to improve both with your views.
Click on the files below to access the Access lab manual which contains eight tutorials.
Due to the size of the file in Word, this resource has also been provided in a zip file which will download faster.
Access lab manual (.doc 14.6 MB)
Access lab manual (.zip less than 1 MB)
The following file contains information on the methods that can be used to publish data from database tables on web pages. Due to the amount of text in the file, it is recommended that you save it to your computer and print it out to read offline.
Please refer to the DreamHome section of this site to access the set of ASP files needed to make the system run.
Instructions on working with the DreamHome files are contained in readthis.txt.
The DreamHome files have been provided as a zip file below.