Content Frame
Note for screen reader users: There is text between the form elements on this page. To be sure that you do not miss any text, use item by item navigation methods, rather than tabbing from form element to form element.
Skip Breadcrumb Navigation
Home  arrow Student Resources  arrow Chapter 2: OK, so is this the right meaning?  arrow Multiple-choice questions

Multiple-choice questions

Try the multiple choice questions below to test your knowledge of this chapter. Once you have completed the test, click on 'Submit Answers for Grading' to get your results.

This activity contains 20 questions.

Question 1.
Schramm (1955) determined that communication consisted of a series of core, essentially sequential activities. These are:

End of Question 1

Question 2.
It is the quality of the ___________ between the various elements in the process that determine whether a communication event will be successful.

End of Question 2

Question 3.
The core model of communication has been criticised for its

End of Question 3

Question 4.
There are two particular influences on the communication process. These are

End of Question 4

Question 5.
The Influencer model depicts information flowing via media channels to particular types of people

End of Question 5

Question 6.
Opinion leaders and opinion formers are an integral part of which model of communication

End of Question 6

Question 7.
Editors of travel sections in the Sunday press and television presenters of travel programmes can influence the decisions of prospective travellers through...........

End of Question 7

Question 8.
The multistep model is the same as the Influencer model

End of Question 8

Question 9.
The Interactional model of communication attempts to assimilate the variety of ____________ acting upon the ____________ process. These include the ____________ people give to communications received from people and machines.

End of Question 9

Question 10.
Arising out of interaction is ...........

End of Question 10

Question 11.
Which of the following is not one of the four forms of interactive digital advertising, identified by Cheng et al (2009).

End of Question 11

Question 12.
Littlejohn (1992) identifies four main contexts within which communication occurs. These are

End of Question 12

Question 13.
There are two key characteristics associated with a message source. These are:

End of Question 13

Question 14.
Credibility consists of three core elements. They are....

End of Question 14

Question 15.
Messengers perceived to be physically attractive lead to two main outcomes. These ads....

End of Question 15

Question 16.
Which one of the following is not one of the four main types of spokesperson.

End of Question 16

Question 17.
The information processing school believe that the cognitive interpretation is a valid approach to understanding how information is used.

End of Question 17

Question 18.
Classical psychological theory considers attitudes to consist of three components. These are....

End of Question 18

Question 19.
The ELM proposes that there are two main routes to attitude change. These are

End of Question 19

Question 20.
Peripheral cues are a short-hand representation of a brand.

End of Question 20

Copyright © 1995-2013 Pearson Education. All rights reserved.
Legal and Privacy Notice

Return to the Top of this Page