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Home  arrow Student Resources  arrow Chapter 2: OK, so is this the right meaning?  arrow Multiple-choice questions

Multiple-choice questions

 
Try the multiple choice questions below to test your knowledge of this chapter. Once you have completed the test, click on 'Submit Answers for Grading' to get your results.

This activity contains 20 questions.

Question 1.
Schramm (1955) determined that communication consisted of a series of core, essentially sequential activities. These are:

 
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Question 2.
It is the quality of the ___________ between the various elements in the process that determine whether a communication event will be successful.

 
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Question 3.
The core model of communication has been criticised for its

 
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Question 4.
There are two particular influences on the communication process. These are

 
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Question 5.
The Influencer model depicts information flowing via media channels to particular types of people

   
 
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Question 6.
Opinion leaders and opinion formers are an integral part of which model of communication

 
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Question 7.
Editors of travel sections in the Sunday press and television presenters of travel programmes can influence the decisions of prospective travellers through...........

 
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Question 8.
The multistep model is the same as the Influencer model

   
 
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Question 9.
The Interactional model of communication attempts to assimilate the variety of ____________ acting upon the ____________ process. These include the ____________ people give to communications received from people and machines.

 
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Question 10.
Arising out of interaction is ...........

 
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Question 11.
Which of the following is not one of the four forms of interactive digital advertising, identified by Cheng et al (2009).

 
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Question 12.
Littlejohn (1992) identifies four main contexts within which communication occurs. These are

 
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Question 13.
There are two key characteristics associated with a message source. These are:

 
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Question 14.
Credibility consists of three core elements. They are....

 
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Question 15.
Messengers perceived to be physically attractive lead to two main outcomes. These ads....

 
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Question 16.
Which one of the following is not one of the four main types of spokesperson.

 
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Question 17.
The information processing school believe that the cognitive interpretation is a valid approach to understanding how information is used.

   
 
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Question 18.
Classical psychological theory considers attitudes to consist of three components. These are....

 
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Question 19.
The ELM proposes that there are two main routes to attitude change. These are

 
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Question 20.
Peripheral cues are a short-hand representation of a brand.

   
 
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