Content Frame
Note for screen reader users: There is text between the form elements on this page. To be sure that you do not miss any text, use item by item navigation methods, rather than tabbing from form element to form element.
Skip Breadcrumb Navigation
Home  arrow Student Resources  arrow Chapter 4: Ethics, responsibility and controls  arrow Multiple choice questions

Multiple choice questions

Try the following multiple choice questions to test your knowledge of this chapter. Once you have answered the questions, click on 'Submit Answers for Grading' to get your results.

If your lecturer has requested that you send your results, please complete the routing information found at the bottom of your graded page and then click on the 'E-Mail Results' button. Please do not forward your results unless your lecturer has specifically requested that you do so.

This activity contains 20 questions.

Question 1.
Business ethics are basically different from personal ethics.

   
 
End of Question 1


Question 2.
Utilitarianism suggests that it is ethical to make decisions based on:

 
End of Question 2


Question 3.
Agency theory is the same as stakeholder theory.

   
 
End of Question 3


Question 4.
A teleological approach to business ethics proposes that the guiding principle should be:

 
End of Question 4


Question 5.
Which of the following are not major schools of thought?

 
End of Question 5


Question 6.
Sternberg claims that taking a bribe is:

 
End of Question 6


Question 7.
Ethical behaviour is not in the long-term interest of businesses.

   
 
End of Question 7


Question 8.
Vance Packard's book was entitled:

 
End of Question 8


Question 9.
Extortion is an attempt to buy:

 
End of Question 9


Question 10.
Distributive justice refers to:

 
End of Question 10


Question 11.
Marketing communications activities can be deemed 'ethically neutral', meaning that it depends on:

 
End of Question 11


Question 12.
'Sugging' is the unacceptable practice of:

 
End of Question 12


Question 13.
Ethical business practice requires, above all else, an active awareness and consideration of the likely long-term consequence of any action.

   
 
End of Question 13


Question 14.
Research suggests that marketing communications designed to shock are:

 
End of Question 14


Question 15.
The business / organisational framework has no influence on ethical behaviour.

   
 
End of Question 15


Question 16.
Research suggests that unethical behaviour is viewed most seriously by stakeholders if:

 
End of Question 16


Question 17.
Ethical behaviour is a matter of:

 
End of Question 17


Question 18.
Research shows that a majority of marketers:

 
End of Question 18


Question 19.
There is no intrinsic difference between lying, misrepresentation and puffery in advertising.

   
 
End of Question 19


Question 20.
Misrepresentation can occur when a salesperson makes incorrect statements.

   
 
End of Question 20





Pearson Education Copyright © 1995-2006 Pearson Education. All rights reserved.
Legal and Privacy Notice

Return to the Top of this Page