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Home  arrow Student Resources  arrow PART 3: MANAGING MARKETING COMMUNICATIONS  arrow Chapter 9: Integrated Marketing Communications  arrow Multiple choice questions

Multiple choice questions

This activity contains 20 questions.

Question 1.
Which of the following was not referred to as a definition of IMC?

End of Question 1

Question 2.
Consistency is not regarded as an important characteristic of IMC.

End of Question 2

Question 3.
The marketing mix is irrelevant to IMC. This statement is:

End of Question 3

Question 4.
Employees should play an integral role in the development of IMC:

End of Question 4

Question 5.
IMC is about:

End of Question 5

Question 6.
Brands with a diverse, adaptable appeal are known as:

End of Question 6

Question 7.
Which of these is a possible disadvantage of IMC?

End of Question 7

Question 8.
An awareness of the overall business strategy is crucial to effective IMC. This statement is:

End of Question 8

Question 9.
Internal and external communications should be:

End of Question 9

Question 10.
Core brand values should be projected via:

End of Question 10

Question 11.
‘Cultural shift’ must precede ‘Promotional Co-ordination’ in the progression to IMC. This statement is:

End of Question 11

Question 12.
Which of the following is NOT a driver for IMC?

End of Question 12

Question 13.
The development of IMC in organisations can be seen take _________ main stages.

End of Question 13

Question 14.
Which of the following did Kitchen and Eagle NOT identify as principal barriers to IMC?

End of Question 14

Question 15.
Brand management structures need to change if IMC is to be established in many organisations.

End of Question 15

Question 16.
Integrated agencies are the best bet for clients wishing to adopt fully integrated marketing communications? This statement is:

End of Question 16

Question 17.
Fully integrated marketing communications are being practised currently by:

End of Question 17

Question 18.
A major reason for the development of IMC has been:

End of Question 18

Question 19.
IMC has emerged as a reaction to the:

End of Question 19

Question 20.
Generally it is not understood who in client organisations should be responsible for IMC:

End of Question 20

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