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Home  arrow Student Resources  arrow Part 2: Understanding the marketplace and consumers  arrow Chapter 5: Consumer and Business Buyer behaviour  arrow Multiple choice questions

Multiple choice questions

This activity contains 38 questions.

Question 1.
________ is never simple, yet understanding it is the essential task of marketing management.

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Question 2.
The starting point to understanding how consumers respond to various marketing efforts is the ________ model of a buyer's behavior.

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Question 3.
In the model of buyer behavior, which of the following is not a major type of force or event in the buyer's environment?

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Question 4.
Marketers are always trying to spot ________ in order to discover new products that might be wanted.

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Question 5.
________ are becoming a very attractive market: they are the ideal market for exotic travel, restaurants, high-tech home entertainment products, leisure goods and services, and designer furniture and fashions.

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Question 6.
________ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors.

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Question 7.
Family is one of the ________ factors that influence consumer behavior.

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Question 8.
________ are groups to which an individual wishes to belong, as when a teenage football player hopes to play someday for Inter Milan.

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Question 9.
Opinion leaders are sometimes referred to as ________.

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Question 10.
A ________ consists of the activities people are expected to perform according to the persons around them.

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Question 11.
A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept.

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Question 12.
All of the following make up a person's lifestyle except ________.

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Question 13.
________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment. It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.

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Question 14.
Brand personality is a mix of human traits attributed to a brand. Which of the following is not identified as a brand personality trait?

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Question 15.
A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.

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Question 16.
Maslow's theory is that ________ are arranged in a hierarchy from the most pressing at the bottom to the least pressing at the top.

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Question 17.
What is the least pressing in Maslow's Hierarchy of Needs?

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Question 18.
People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information to which he or she is exposed is called ________.

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Question 19.
People forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called ________.

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Question 20.
________ describes changes in an individual's behavior arising from experience.

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Question 21.
________ are subtle stimuli that influence where, when, and how a person responds to an idea.

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Question 22.
A(n) ________ is a descriptive thought that a person has about something.

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Question 23.
A person's attitudes fit into a pattern, and to change one attitude may require difficult adjustments in many others. Thus, a company should ________ try to fit its products into existing attitudes rather than attempt to change attitudes.

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Question 24.
The buying process starts with ________, in which the buyer recognizes a problem or need.

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Question 25.
The most effective sources that consumers obtain information from are ________ because they legitimize or evaluate products for the buyer.

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Question 26.
Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. Which of the following is one of these factors?

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Question 27.
The relationship between the consumer's expectations and the product's ________ determines whether the buyer is satisfied or dissatisfied with a purchase.

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Question 28.
How consumers learn about new products for the first time and make the decision to buy them is called the ________.

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Question 29.
Relative advantage, compatibility, complexity, divisibility, and communicability are all examples of ________.

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Question 30.
What can we say about the size of the business market compared to consumer markets?

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Question 31.
Because business purchases are usually more complex than consumer purchases, business buyers tend to ________.

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Question 32.
Which of the following is not included in the decision-making unit of a buying organization?

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Question 33.
During which stage of the business buying process is a buyer most likely to conduct value analysis, carefully studying components to determine if they can be redesigned, standardized, or made less expensive?

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Question 34.
Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________.

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Question 35.
Blake is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favourite models. Blake's next step is most likely to be ________.

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Question 36.
Bill thought he had received the best deal on his new car. Shortly after the purchase, Bill started to notice certain disadvantages of his new car as he learned more about other cars available. Bill is experiencing ________.

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Question 37.
As a purchasing agent, Benni Lopez buys goods for use in the production of products that are sold and supplied to others. Benni is involved in ________.

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Question 38.
You regularly purchase cleaning supplies for your custodial staff. This purchase is a ________.

End of Question 38

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