Content Frame
Note for screen reader users: There is text between the form elements on this page. To be sure that you do not miss any text, use item by item navigation methods, rather than tabbing from form element to form element.
Skip Breadcrumb Navigation
Home  arrow Student Resources  arrow Chapter 1: Global marketing in the firm  arrow Multiple choice questions

Multiple choice questions

Try the multiple choice questions below to test your knowledge of this chapter. Once you have completed the test, click on 'Submit Answers for Grading' to get your results.

This activity contains 14 questions.

Question 1.
The correct components of the 7-S framework are:

End of Question 1

Question 2.
With the globalization of markets, the tastes and preferences of consumers world-wide are:

End of Question 2

Question 3.
The main advantage of a differentiation strategy in international markets lies in that:

End of Question 3

Question 4.
The goals of international marketing are to:

End of Question 4

Question 5.
Being a global organization means:

End of Question 5

Question 6.
Which of the following represents a company's effort to identify and categorize groups of customers and countries according to common characteristics?

End of Question 6

Question 7.
A global market leader is an organization which:

End of Question 7

Question 8.
______ typically offer more flexibility in international markets.

End of Question 8

Question 9.
From the point of view of marketing, an organization that enjoys competitive advantage in an industry has done so by:

End of Question 9

Question 10.
Regionalism is:

End of Question 10

Question 11.
The main aim of global marketing is to:

End of Question 11

Question 12.
Within an international context, what are 'economies of scope' synonymous with?

End of Question 12

Question 13.
The work of an international marketer is mainly concerned with:

End of Question 13

Question 14.
Key controllable factors in global marketing are:

End of Question 14

Pearson Education Copyright © 1995-2007 Pearson Education. All rights reserved.
Legal and Privacy Notice

Return to the Top of this Page