Multiple choice questions

Try the multiple choice questions below to test your knowledge of this chapter. Once you have completed the test, click on 'Submit Answers for Grading' to get your results.

This activity contains 14 questions.

	The correct components of the 7-S framework are:   standards, strategy, style, staff, skills, systems and security. strategy, synergy, shared value, standardization, skills, staff and structure. shared values, synergy, systems, strategy, style, staff and structure. structure, strategy, shared values, style, staff, skills and systems.

	With the globalization of markets, the tastes and preferences of consumers world-wide are:   converging upon a global norm. so different that they can be ignored by international organizations. being encouraged by multinational organizations to become increasingly similar. becoming similar to the tastes and preferences of American consumers.

	The main advantage of a differentiation strategy in international markets lies in that:   the focus is taken away from price. consumers in foreign markets pay less for the same product. imitators cannot reduce margins. it enables brand stretching and extension.

	The goals of international marketing are to:   gain market share and increase profit. create and retain customers in global markets. eliminate competition in international markets. expand business activities abroad.

	Being a global organization means:   creating standardized products for homogeneous markets. creating both standardized and customized products. customizing the product range for each segment in part. any of the above.

	Which of the following represents a company's effort to identify and categorize groups of customers and countries according to common characteristics?   Global marketing research. Global market segmentation. Global targeting. Global positioning.

	A global market leader is an organization which:   has more than 50% global market share. is recognized as being ahead of the rest in terms of market share. has the monopoly over several foreign markets. is ahead of the competition in terms of global innovation.

	______ typically offer more flexibility in international markets.   SMEs LSEs MNEs None of the above

	From the point of view of marketing, an organization that enjoys competitive advantage in an industry has done so by:   creating superior value for customers. charging lower prices than competition. constantly enlarging its marketing activities. focusing on long-term profit.

	Regionalism is:   an international management orientation and a protectionist policy created to exclude third world countries from certain forms of international trade. an international management orientation. a protectionist policy created to exclude third world countries from certain forms of international trade. the grouping of countries into regional clusters based on geographic proximity.

	The main aim of global marketing is to:   satisfy global customers better than competition. find global customers. coordinate the marketing activities within the constraints of the global environment. achieve all of the above.

	Within an international context, what are 'economies of scope' synonymous with?   Reusing a resource from one business/country in additional businesses/countries. Buying components in a bulk. Decreased cost per unit of output. Any of the above.

	The work of an international marketer is mainly concerned with:   adapting a marketing mix to enter a market in another country. establishing global brands. translating product instructions and advertising messages. transferring a marketing mix to enter a market in another country.

	Key controllable factors in global marketing are:   government policy and legislation. marketing activities and plans. social and technical changes. all of the above.

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