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Welcome
Table of Contents
About the Book
'Why settle for less?'
About the authors
Author of the website
About this website
Marketing information
Ordering
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Student Resources
Chapter 1: Introducing Strategy
Chapter 2: The Environment
Chapter 3: Strategic Capability
Chapter 4: Expectations and Purposes
Chapter 5: Business-Level Strategy
Chapter 6: Corporate-Level and International Strategy
Chapter 7: Directions and Methods of Development
Chapter 8: Organising for Success
Chapter 9: Enabling Success
Chapter 10: Managing Strategic Change
Chapter 11: Understanding Strategy Development
Case studies
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