Content Frame
Note for screen reader users: There is text between the form elements on this page. To be sure that you do not miss any text, use item by item navigation methods, rather than tabbing from form element to form element.
Skip Breadcrumb Navigation
Home  arrow Student Resources  arrow Chapter 2: Strategic marketing  arrow Multiple choice questions: basic

Multiple choice questions: basic

Try the basic multiple choice questions below to test your knowledge of Chapter 2. Once you have completed the test, click on 'Submit Answers for Grading' to get your results.

If your lecturer has requested that you send your results to them, please complete the Routing Information found at the bottom of your graded page and click on the 'E-Mail Results' button. Please do not forward your results unless your lecturer has specifically requested that you do so.

This activity contains 9 questions.

Question 1.
When a company acquires a supplier through an acquisition strategy, this is referred to as:

 
End of Question 1


Question 2.
Introducing new products to existing markets is an example of:

 
End of Question 2


Question 3.
What is the statement of the organisation's purpose?

 
End of Question 3


Question 4.
Corporate strategy is:

 
End of Question 4


Question 5.
Which of the following statements are not true of market challengers?

 
End of Question 5


Question 6.
West Coast Fish have no formal organisation for marketing. Where this would be stated in its marketing plan?

 
End of Question 6


Question 7.
The ACME Company sets its marketing budget by estimating the market leader's marketing spends. This approach to setting a budget is called:

 
End of Question 7


Question 8.
To develop its market segments, West Coast Fish planned sales visits to the top 25 hotels and restaurants in Ireland. Where would this appear in a marketing plan?

 
End of Question 8


Question 9.
ACME Company sets its advertising budget by only spending up to the point where any further spending would not generate enough extra business to justify the outlay. What approach is it using to setting the budget?

 
End of Question 9





Copyright © 1995-2005 Pearson Education. All rights reserved.
Legal and Privacy Notice

Return to the Top of this Page