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Home  arrow Student Resources  arrow Chapter 4: Marketing in the Internet age  arrow Multiple choice questions: basic

Multiple choice questions: basic

Try the basic multiple choice questions below to test your knowledge of Chapter 4. Once you have completed the test, click on 'Submit Answers for Grading' to get your results.

If your lecturer has requested that you send your results to them, please complete the Routing Information found at the bottom of your graded page and click on the 'E-Mail Results' button. Please do not forward your results unless your lecturer has specifically requested that you do so.

This activity contains 12 questions.

Question 1.
_____________ are networks that connect people within a company to each other and to the company network.

End of Question 1

Question 2.
_______________ is the encompassing term that involves the use of electronic platforms - intranets, extranets and the Internet - to conduct a company's business.

End of Question 2

Question 3.
Which of the following is not one of the benefits of e-commerce to sellers?

End of Question 3

Question 4.
The E-commerce domain that involves business activity initiated by the consumer and targeted to businesses is known as:

End of Question 4

Question 5.
A ______________ is a B2B trading network that links a particular seller with its own trading partners.

End of Question 5

Question 6.
The type of website that is designed to build customer goodwill and to supplement other sales channels rather then sell the company's products directly is known as a ______________ website.

End of Question 6

Question 7.
The type of website that engages consumers in interactions that will move them closer to a direct purchase is known as a ______________ website.

End of Question 7

Question 8.
When preparing a website, designers should ensure that the site enables user-to-user communication. This design feature is known as __________________.

End of Question 8

Question 9.
When preparing a website, designers should ensure that the site makes effective use of the text, pictures and video. This design feature is known as _________.

End of Question 9

Question 10.
A(n) ___________ is an online advertisement that pops up between changes on a website.

End of Question 10

Question 11.
______________ marketing is the Internet version of word-of-mouth marketing.

End of Question 11

Question 12.
Websites upon which members can congregate online and exchange views on issues of common interest are known as ______________.

End of Question 12

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