Content Frame
Note for screen reader users: There is text between the form elements on this page. To be sure that you do not miss any text, use item by item navigation methods, rather than tabbing from form element to form element.
Skip Breadcrumb Navigation
Home  arrow Student Resources  arrow Chapter 5: Marketing and society: social responsibility and marketing ethics  arrow Multiple choice questions: advanced

Multiple choice questions: advanced

Try the advanced multiple choice questions below to test your knowledge of Chapter 5. Once you have completed the test, click on 'Submit Answers for Grading' to get your results.

If your lecturer has requested that you send your results to them, please complete the Routing Information found at the bottom of your graded page and click on the 'E-Mail Results' button. Please do not forward your results unless your lecturer has specifically requested that you do so.

This activity contains 9 questions.

Question 1.
Pointing out the high cost of research and development efforts for new products like prescription drugs or high technology items is among the responses marketers provide in answer to which of the following criticisms of marketing?

 
End of Question 1


Question 2.
When marketing practices are criticized for reducing competition, the criticism falls under which general area of societal marketing issues?

 
End of Question 2


Question 3.
Reshaping the basic task of selling consumer products into a larger purpose of serving the interests of consumers, employees, and others in the 'world community', is consistent with which principle of enlightened marketing?

 
End of Question 3


Question 4.
Which principle of public policy toward marketing recognizes the need for government intervention in business to prevent transactions that threaten producers, consumers, or others?

 
End of Question 4


Question 5.
The idea that advertising, consumer and government groups, and even courses in learning buying skills can serve as sources of product information for consumers is consistent with which of the following principles?

 
End of Question 5


Question 6.
All of the following are true or justified explanations of planned obsolescence, except:

 
End of Question 6


Question 7.
All of the following ethical issues are valid except:

 
End of Question 7


Question 8.

The impact of ethics on society include all of the following except:

1) Public goods are often oversold at the expense of private goods.
2) Social costs include traffic congestion, air pollution and deaths and injuries from car accidents.
3) To restore the imbalance between social and private goods, the costs must be shifted to the consumer.
4) Marketing creates false wants that benefits producers more than consumers.

 
End of Question 8


Question 9.
Planned obsolescence is considered a serious deceptive marketing practice. Which of the following is an example of planned obsolescence?

 
End of Question 9





Copyright © 1995-2005 Pearson Education. All rights reserved.
Legal and Privacy Notice

Return to the Top of this Page