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Home  arrow Student Resources  arrow Chapter 9: Marketing research  arrow Multiple choice questions: advanced

Multiple choice questions: advanced

Try the advanced multiple choice questions below to test your knowledge of Chapter 9. Once you have completed the test, click on 'Submit Answers for Grading' to get your results.

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This activity contains 10 questions.

Question 1.
Internal records are an important source of information. Which of the following are not deemed as internal records?

End of Question 1

Question 2.
Dunn and Bradstreet is the world's largest research organisation that specialises in information management and marketing intelligence. Which is one of its largest subsidiaries that are focused upon the retail industry?

End of Question 2

Question 3.
There are various types of research designed to obtain different types of information. What type of research is used to define problems and suggest hypotheses?

End of Question 3

Question 4.
Which of the following is not a defined use of marketing research?

End of Question 4

Question 5.
Which of the following is not a sales forecasting method?

End of Question 5

Question 6.
What type of research would be appropriate in the following situation?

Nestlé wants to investigate the impact of children on their parents' decisions to buy breakfast foods.

End of Question 6

Question 7.
What type of research would be appropriate in the following situation?

A college or university bookshop wants to get some insights into how students feel about the shop's merchandise, prices and service.

End of Question 7

Question 8.
What type of research would be appropriate in the following situation?

L'Oreal wants to determine whether a new line of deodorants for teenagers will be profitable.

End of Question 8

Question 9.
Why is market research an essential tool for the marketing manager?

End of Question 9

Question 10.
The Internet is a powerful mechanism for conducting research. However it does have its drawbacks. Which of the following signify these drawbacks?

End of Question 10

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