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Home  arrow Student Resources  arrow Chapter 8: Planning and strategic management  arrow Multiple choice questions: strategic management

Multiple choice questions: strategic management

11 questions on strategic management. Another set on planning completes Chapter 8.

This activity contains 11 questions.

Question 1.
In strategic thinking, how long is the long term, approximately?

 
End of Question 1


Question 2.
ch8_fig8-3.gif

What are stages 2, 3 and 4 of the outline strategy process?


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End of Question 2


Question 3.
Which terms refer to which strategic questions?




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A matching question presents 3 answer choices and 3 items. The answer choices are lettered A through C. The items are numbered 3.1 through 3.3. Screen readers will read the answer choices first. Then each item will be presented along with a select menu for choosing an answer choice. Using the pull-down menus, match each item in the left column to the corresponding item in the right column.
A Business strategy
B Corporate strategy
C Functional strategy
 
 
 
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Question 4.
Which four parameters appear in the Ashridge Mission Model?


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Question 5.
Name the types of response to environmental uncertainty set out by Miles and Snow.




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A matching question presents 5 answer choices and 5 items. The answer choices are lettered A through E. The items are numbered 5.1 through 5.5. Screen readers will read the answer choices first. Then each item will be presented along with a select menu for choosing an answer choice. Using the pull-down menus, match each item in the left column to the corresponding item in the right column.
A Prospector
B Defender
C Reactor
D Not in Miles and Snow typology
E Analyser
 
 
 
 
 
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Question 6.
Withdrawal, consolidation and building are examples of .... what?


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Question 7.
ch8_fig8-8.gif

Name cells 1,2 and 3 in Ansoff's product-market matrix.




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A matching question presents 4 answer choices and 4 items. The answer choices are lettered A through D. The items are numbered 7.1 through 7.4. Screen readers will read the answer choices first. Then each item will be presented along with a select menu for choosing an answer choice. Using the pull-down menus, match each item in the left column to the corresponding item in the right column.
A Diversification
B Market development
C Product development
D Decentralisation
 
 
 
 
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Question 8.
The marketing strategy emphasises price as the key to good value; operations runs with tight cost control; development focuses on cost reduction.

Which of Porter's competitive strategies is illustrated here?


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Question 9.
ch8_fig8-9.gif

In the sketch of the BCG matrix, what is the label of the horizontal axis?


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Question 10.
ch8_fig8-9.gif

In the sketch of the BCG matrix, what is the label of the vertical axis?


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Question 11.
ch8_fig8-10.gif

Name the strategies, identified by Mintzberg, whose sequence is shown in the figure.




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A matching question presents 5 answer choices and 5 items. The answer choices are lettered A through E. The items are numbered 11.1 through 11.5. Screen readers will read the answer choices first. Then each item will be presented along with a select menu for choosing an answer choice. Using the pull-down menus, match each item in the left column to the corresponding item in the right column.
A Intended
B Emergent
C Deliberate
D Unrealised
E Realised
 
 
 
 
 
End of Question 11





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