Additional case studies

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Additional case studies

The following additional case studies are available from each chapter resource within this website, or they can be downloaded below.

Chapter		Case studies

Chapter 1		There are no additional case studies for this chapter

Chapter 2		Case 2a: The use of internal and word of mouth recruitment methods Case 2b: Strategic issues in the brewing industry

Chapter 3		Case 3a: The development of discount warehouse clubs Case 3b: the problems of valuing intellectual capital

Chapter 4		There are no additional case studies for this chapter

Chapter 5		Case 5a: The effectiveness of computer-based training at Falcon Insurance Company Case 5b: Embedded quality at Zarlink Semiconductor

Chapter 6		Please note that there is no Case 6a. Case 6b: The quality of service provided by the accounts department Case 6c: Getting in, getting on…? Misreading issues related to access and ethics in a small-scale enterprise

Chapter 7		Case 7a: Change management at Hattersley Electrics Case 7b: Employment networking in the Hollywood Film Industry

Chapter 8		Case 8a: The involvement of auditors in preliminary profit announcements Case 8b: Research and development in the UK pharmaceutical industry in the 1960s

Chapter 9		Case 9a: Manufacturing strategy in a textile company Case 9b: Customer satisfaction on a long-haul tour holiday

Chapter 10		Case 10a: The practices and styles of public relations practitioners Case 10b: Students' use of work-based learning in their studies

Chapter 11		Case 11a: The provision of leisure activities for younger people in rural areas Case 11b: Job satisfaction in an Australian organisation

Chapter 12		Case 12a: The marketing of arts festivals Case 12b: Marketing a golf course

Chapter 13		Case 13a: Communicating bad news at Abco Case 13b: Paying for competence at Investco?

Chapter 14		Case 14a: Writing Lata's project report Case 14b: Amina's story

		All additional case studies (zip file)

The files are in Adobe Acrobat. If you do not have access to this programme, you can download Adobe Reader free of charge.

Guidance on how to work with zip files is also available.

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