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Chapter 2: The strategic role and...
Case studies with model answers

Click on the links below to access case studies in Word relevant to this chapter. Once you have attempted the questions at the end of each case study, you can view the model answers by clicking on the relevant link below.

Cases and questionsModel answers
Case 1: Flexibility at Godiva Chocolatier Answers to case 1
Case 2: Jaguar regains its reputation Answers to case 2



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