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Chapter Quiz



This activity contains 22 questions.

Question 1.
It is important for businesses to recognize what intellectual property is, and how to protect it, for all the following reasons EXCEPT:


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Question 2.
Each of the following is a form of intellectual property EXCEPT:


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Question 3.
_____ is a grant from the federal government conferring the rights to exclude others from making, selling, or using an invention for a certain term.


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Question 4.
Which of the following is NOT a basic requirement for a patent?


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Question 5.
Which type of patent would be applicable to something like Amazon.com's one-click ordering system or Priceline.com "name-your-own-price" model of purchasing travel and accommodations?


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Question 6.
_____ is any word, name, symbol, or device used to identify the source or origin of products or services and to distinguish those products or services from others.


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Question 7.
All of the following are protected by trademarks EXCEPT:


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Question 8.
Which form of intellectual property protection is granted to the owner of a work of authorship, and requires the work to be in tangible form?


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Question 9.
Assume a firm's marketing VP leaves to become the marketing VP of a rival firm, and creates a marketing plan for the new firm that is virtually identical to one he was working on at the old firm. The old firm could argue that this is a ________.


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Question 10.
The first step a firm should take to protect its intellectual property is to determine the intellectual property that it owns by ________.


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Question 11.
Although intellectual property has no value in the marketplace, it is important to firms because it is the result of human imagination and inventiveness.


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Question 12.
The loss to a business of intellectual property assets can be as costly as the loss of physical property like equipment and buildings.


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Question 13.
Owning the exclusive rights to something, even if no market for it exists, has tremendous value.


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Question 14.
Once an entrepreneur has obtained legal protection of their intellectual property, they should contact the police immediately if they observe any infringements or violations of their intellectual property rights.


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Question 15.
Patent protection has a long history; it was mentioned in the U.S. Constitution.


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Question 16.
Utility patents, the most common type of patent, have terms of 20 years from the date of application.


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Question 17.
Scandalous matter, such as profane language used by very creative stand-up comedians can be protected by trademark.


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Question 18.
The title of the textbooks for each of your classes is excluded from copyright protection.


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Question 19.
Bootleg or pirated DVDs and CDs are examples of copyright infringement.


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Question 20.
An employee's memory of specified information cannot be protected from unauthorized disclosure; the information must be written, recorded, or saved to a computer file.


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Question 21.




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To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

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Question 22.




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To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

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