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Home  arrow Student Resources  arrow Chapter 8: Traditional Media  arrow Multiple-choice questions

Multiple-choice questions

Try the multiple choice questions below to test your knowledge of this chapter. Once you have completed the test, click on 'Submit Answers for Grading' to get your results.

This activity contains 20 questions.

Question 1.
Complete the following definition of advertising media.
The advertising media is a marketing communications umbrella concept that covers _________________ that carry ____________ to the prospective consumer.

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Question 2.
Strategic media planning is a complex challenge because advertises must use their knowledge of

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Question 3.
Addressable media are used

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Question 4.
Media strategy is making media decisions based on

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Question 5.
Magazine performance has remained stable in recent years due to

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Question 6.
One of the following is not a strength of magazines

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Question 7.
Radio is often referred to as:

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Question 8.
In general, newspapers offer low selectivity and low impact as a media choice

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Question 9.
Interactive media can be best described as

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Question 10.
Extensive local penetration and coverage is indicative of

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Question 11.

To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

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Question 12.
Which of the following is not a strength of the television medium?

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Question 13.
Place-based media occur in which venues?

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Question 14.
One weakness in using out-of-home media is

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Question 15.
Which medium is often referred to as ‘junk mail’?

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Question 16.
Generally, alternative media relies on the unanticipated event, the shock of the unexpected or the sale on the street

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Question 17.
Name two of the three major types of advertising found in newspapers

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Question 18.
Print advertising is sometimes also called

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Question 19.

To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

End of Question 19

Question 20.
Clutter is defined as

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