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Home  arrow Student Resources  arrow Chapter 8: Traditional Media  arrow Multiple-choice questions

Multiple-choice questions

 
Try the multiple choice questions below to test your knowledge of this chapter. Once you have completed the test, click on 'Submit Answers for Grading' to get your results.

This activity contains 20 questions.

Question 1.
Complete the following definition of advertising media.
The advertising media is a marketing communications umbrella concept that covers _________________ that carry ____________ to the prospective consumer.

 
End of Question 1


Question 2.
Strategic media planning is a complex challenge because advertises must use their knowledge of

 
End of Question 2


Question 3.
Addressable media are used

 
End of Question 3


Question 4.
Media strategy is making media decisions based on

 
End of Question 4


Question 5.
Magazine performance has remained stable in recent years due to

 
End of Question 5


Question 6.
One of the following is not a strength of magazines

 
End of Question 6


Question 7.
Radio is often referred to as:

 
End of Question 7


Question 8.
In general, newspapers offer low selectivity and low impact as a media choice

   
 
End of Question 8


Question 9.
Interactive media can be best described as

 
End of Question 9


Question 10.
Extensive local penetration and coverage is indicative of

 
End of Question 10


Question 11.



 
To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

End of Question 11


Question 12.
Which of the following is not a strength of the television medium?

 
End of Question 12


Question 13.
Place-based media occur in which venues?

 
End of Question 13


Question 14.
One weakness in using out-of-home media is

 
End of Question 14


Question 15.
Which medium is often referred to as ‘junk mail’?

 
End of Question 15


Question 16.
Generally, alternative media relies on the unanticipated event, the shock of the unexpected or the sale on the street

   
 
End of Question 16


Question 17.
Name two of the three major types of advertising found in newspapers

 
End of Question 17


Question 18.
Print advertising is sometimes also called

 
End of Question 18


Question 19.



 
To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

End of Question 19


Question 20.
Clutter is defined as

 
End of Question 20





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