Students - select from the links in the drop-down menu above or the resource links below to access the student study materials.
- Student resources for each chapter, including:
- Podcasts on the key concepts of marketing communications
- Multiple choice and open answer questions to test your learning
- An online glossary to explain key terms
- Flashcards to test your understanding of key terms
Instructors - visit the Instructor Resource Centre to access password-protected resources accompanying this title.
Watch Chris Fill talking about the Marketing Communications Mix.