Content Frame

Welcome to the Companion Website for Essentials of Marketing Communications.

Essentials of Marketing Communications

Students - select from the links in the drop-down menu above or the resource links below to access the student study materials.

  • Student resources for each chapter, including:
    • Podcasts on the key concepts of marketing communications
    • Multiple choice and open answer questions to test your learning
    • An online glossary to explain key terms
    • Flashcards to test your understanding of key terms

Instructors - visit the Instructor Resource Centre to access password-protected resources accompanying this title.

Watch Chris Fill talking about the Marketing Communications Mix.

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