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Home  arrow Student Resources  arrow Chapter 10: Public relations and sponsorship  arrow Multiple choice and open answer questions

Multiple choice and open answer questions

 
Try the multiple choice questions below to test your knowledge of this chapter. Once you have completed the test, click on 'Submit Answers for Grading' to get your results.

This activity contains 20 questions.

Question 1.
Compared to other marketing communications tools, PR is the:

 
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Question 2.
Public relations requires the purchase of media.

   
 
End of Question 2


Question 3.
Which set of characteristics most accurately describe PR?

 
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Question 4.
Which of the four PR models set out below (Grunig and Hunt) is used most by practitioners?

 
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Question 5.
The short-term, instrumental use of PR has been labeled:

 
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Question 6.
Traditionally, PR and marketing have been functionally:

 
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Question 7.
The main PR activities are:

 
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Question 8.
Which of the following are not types of events?

 
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Question 9.
Lobbying is referred to as outside public relations.

   
 
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Question 10.
Corporate advertising is currently in the _____________ period.

 
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Question 11.
Corporate advertising concentrates on:

 
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Question 12.
Sponsorship facilitates messages to:

 
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Question 13.
Sponsorship is essentially a _____________ communications tool.

 
End of Question 13


Question 14.
Which of the following is incorrect.

Sponsorship can:

 
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Question 15.
One of the secondary goals of sponsorship can be to support dealers and intermediaries.

   
 
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Question 16.
The ITC have recently changed the rules regarding programme sponsorship making it:

 
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Question 17.
Based on monetary value, what is the leading type of sponsorship?

 
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Question 18.
Which of the following is not a main reason for the growth of sports sponsorship?

 
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Question 19.
The most popular form of sports' sponsorship is:

 
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Question 20.
Message control through sponsorship is:

 
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